There are many reasons why some real estate agents put real estate agent marketing efforts on the backburner. Some, for example, may slow down their real estate marketing efforts when they get too busy managing existing leads and clients. Others may not have the funds available currently for real estate agent marketing efforts. While periodic declines in marketing activities are commonplace with real estate agents, it may now be time to ramp up marketing once again. If you can relate to any of these signs, it may be time to start looking for new marketing ideas and implementing beneficial real estate tools to drive leads.
Your Phone Has Stopped Ringing
As a real estate agent, it is generally in your best interest for your phone to ring with new leads on a regular basis. Even if you are busy with current clients right now, you need to constantly be bringing in new clients so that you have a steady pipeline of business. This ensures stable income. If your phone has stopped ringing, you may consider some great marketing ideas for real estate agents. For example, you can invest a CRM for real estate professionals to better manage leads. You can also use direct mail marketing, social media marketing and other efforts to get your phone ringing once again.
Your Pipeline Is Drying Up
You may have had a very busy spell for a few weeks or months, but when you look at the current deals you are working on, you may realize that your pipeline will be drying up soon. If you plan to close a few deals within the coming weeks and do not have anything in the pipeline after that, now is the right time to begin implementing new marketing ideas and generating more business.
Your Competitors Are Busier Than You Are
The real estate agents who enjoy regular income from a stable pipeline of deals are those who regularly implement marketing ideas for ongoing benefits. Your competitors may be doing this already, and because of this, you may realize that they are seemingly busier on a steady basis than you are. If your business seems to have ups and downs, you may be able to smooth this out by employing regular marketing efforts.
The last thing you want is to have so many new leads and established clients that you cannot properly serve them. However, most real estate agents thrive on being busy and want to be as profitable as possible. Therefore, you understandably may have busier times than others. Nonetheless, you need to continue your marketing efforts during busy times to avoid being slow in the future.